Our Collections The Heritage Collection China Souvenirs of Woking In its Heritage Collection, The Lightbox has several examples of china with a coat-of-arms and 'Woking'. Some were made by Goss of Stoke-on-Trent, a factory set up in 1858 by William Henry Goss, seeing by 1883 a market for crested china as people were able to travel to new places. These souvenirs were very popular with sales culminating about 1910, by which time some 90% of British homes had 'crested china' on their shelves and over 2,500 different models had been produced. After World War I their popularity declined and the Goss family sold the factory in 1929. If the location did not have a formal coat-of-arms, the Goss factory made up a crest and this applies to Woking which did not have a coat-of-arms until 1930. The coat-of-arms invented by Goss also appears on a number of early postcards. The white china rabbit with a crest is stamped 'Savoy china' and was made by Birks, Rawlins and Co., also of Stoke-on-Trent, a firm which produced a huge range of heraldic china but, after several take-overs, went out of business in 1933. William Ritchie & Sons, the Scottish manufacturers of 'Porcelle' china, also made many models of which the miniature milk churn and saucer on display are examples in The Lightbox collection. Other china produced reflected visits to a particular area and showed transfers of notable buildings in the area. In Woking, we have transfer ware showing the Shah Jahan Mosque and grand civic buildings where Victoria Square is being built, but often these do not have any indication of their manufacturer. You can discover the display outside Woking's Story.